Did you know that...
…53% of people worldwide either have a disability or have a significant emotional investment in the consumer-related needs of disabled people?
That is more than half of the global marketplace, yet many businesses inadvertently create barriers that either prevent or hinder customers with disabilities from accessing or fully enjoying their products and services.
Barriers can take many forms, with some more apparent than others. The five key barriers are:
e.g. the structure or design of a building, office, or retail outlet.
e.g. websites that are not screen-reader friendly.
e.g. company policies, practices and procedures that inhibit access to, or full enjoyment of, products and services.
Communication and Informational –
e.g. inappropriately formatted electronic materials.
e.g. false assumptions at any level of the business as to the nature and impact of an impairment.
Businesses that fail to address such barriers can quickly find themselves at risk of:
- Legal costs resulting from claims of disability discrimination
- Loss of reputation and market share.
- Loss of potential earnings from a major, growing consumer segment.
In the majority of cases, these barriers can be avoided with little or no financial cost, keeping stakeholders happy and your bottom line healthy.
Accessible businesses tap into a consumer base with an annual spending power of more than $8 trillion globally.
If your business inadvertently maintains or creates discriminatory barriers to products and services, you are missing out on this significant market.
Increasing globalisation and wider legal recognition of disability as an equality issue means that you have a limited window of opportunity to establish your business as a leader in the disability market, regardless of the country, jurisdiction or industry in which you operate.
How EquaLex Can Help
EquaLex is a team of professionals that can help identify, remove and prevent barriers between your products and services and customers with disabilities.
We can help you to go beyond barrier removal and prevention, enabling your business to adopt proactive strategies that engage more effectively with the rapidly expanding disability market.